27 junho 2011

Protect Your Image With Online Reputation Management

Bom artigo que dá uma idéia da reputação online e do uso de profissionais da comunicação para ajudar. No caso de dúvidas, me perguntem mais.
Obrigado e abs,

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Protect Your Image With Online Reputation Management

We all know how the internet is a useful tool to skyrocket your business to success. In the same way, a simple issue or negative feedback spread online could ruin your image. This is why online reputation management is something you need to consider for your brand.
Since there are so many aspects that you need to handle, such as working with clientele, sourcing, evaluating samples and dealing with daily business functions, do you actually have enough time to evaluate and monitor what people might be saying about your company, services and/or products? Just one complaint, if you or someone does not handle it instantly, could turn into a larger problem, and it is extremely simple for complaints to pile up about products or services. All people have to do is spread the word and show people where to go online to read the negative feedback. With so many different ways for people to network now, with blogs, web sites and so on, negative comments or complaints can be difficult to keep track of and repair. Now, if you are a company owner who does not wish for this incident to occur, you may wish to consider a professional, online reputation management plan. Protect online reputation schemes are great, but you might want to confer with an expert about the program before implementing one.
With this kind of program, you can turn any negative situation into a positive one. For instance, let us say that a client made a complaint about your customer service. Now, that is something you can repair by offering your employees some additional training, so they can handle customers in an additionally efficient manner in the future and resolve any customer’s issues right then, whether it is about a service or a product. Rather than becoming defensive about negative feedback, you can handle the problem and, at the same moment, repair your online reputation. When you avoid taking care of complaints and believe it will resolve itself (or other customers who are satisfied) will make the negatives go away, you will unfortunately find out that your beliefs are not accurate. Customers might think that you, as a business owner, do not care about what people say or how people feel about your reputation. Besides that, some people might still stumble upon the complaints later, even if they have been resolved.
Online protection is more than just a means of correction. The companies also help the business to maintain its presence online in such a way that is also consistent with the image the business wants to portray. Today, businesses find target customers who are on the internet at home and at work. In addition, many are on the net using their cellular phones. The net makes a great medium for outreach, but it can be very difficult to keep up to date on the social networks while still operating the business. Professional help can take care of this task efficiently while the owner runs the business.
Your online reputation and existence speaks volumes about you and your business. It reveals to consumers just how much you care about them, and how up-to-date you remain concerning the recent trends in your area of business. It would not be wise to allow a tiny instance to turn into a huge one simply because you believed it would handle itself. It is a good idea to learn from customers and listen to what they say, listen to how they live their lives and so on. If you remain connected with your consumers, you will be ahead of the game and help your online reputation management even more. There are diverse Internet media networks that everybody goes to; however, why should you utilize just one of them when you can use many of them, effectually, and protect online reputation all at once?

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