Tenho postado coisas referentes às "applications" APPs porque algumas têm me impressionado, pelas suas abrangências e versatilidades.
Abs
via Hotels Magazine
IHG launches individual iPhone apps for each of its brands
ATLANTA Although it previously worried that doing so would confuse the marketplace, IHG has changed course and has now issued individualized mobile booking apps for each of its seven brands.
Michael Menis, vice president of web and interactive marketing for IHG, told HOTELS back in February that the company had shied away from brand- or property-specific apps, worried that doing so would confuse or dilute the marketplace. Instead, IHG issued only two mobile apps—one centered around its IHG Priority Club Rewards loyalty program, the other an InterContinental Hotels & Resorts-branded mobile concierge app for Apple’s iPad.
Now, IHG has launched additional apps branded for Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites. These new apps, which are live for Apple’s iPhone, include hotel search and booking functionality and the ability to view or cancel reservations.
Since early last year, IHG has seen a nearly 1,000% increase in room night bookings from mobile devices. In the first five months of 2011, IHG has already surpassed its 2010 total number of room night bookings from mobile devices.
Most guests, 65%, who book through a mobile device are staying at IHG hotels the same night or within one day. To cater to these guests, the new apps include location-aware capabilities to assist guests in booking hotels close to their location and navigating to the property. Other functionality includes mapping, promotional offers and Priority Club profile management.
"We are continuing to build on our mobile strategy by making our brands more accessible to today's travelers who seek solutions that assist them through every step of the travel planning process," Menis says. "Our initial iPhone efforts were targeted at our Priority Club Rewards program, currently totaling 58 million members, and because our seven brands are at the heart of our business, we are building off that initial success by expanding our iPhone solutions to include apps for each of our seven brands."
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23 junho 2011
Mobile technology a top priority for hoteliers, survey finds
Queridos,
O assunto de tecnologia móvel e hotelaria veio pra ficar, vamos aprendendo e abs,
via Hotel Magazine
UNITED STATES The vast majority of U.S. hotel owners say that it is important to enable booking via mobile devices.
Mobile has emerged as a major focus for hoteliers, with 84% of respondents to a new TripAdvisor survey saying it is important to offer mobile booking capability.
Owners cite online advertising as the top area in which they would prefer to increase spending, with 63% naming that budget item. Other areas where hoteliers would like to spend more include social media (39%), mobile (27%), email marketing (22%) and paid listings on user-generated review sites (17%).
Of the survey respondents with a marketing budget, 34% say their overall marketing budgets have increased this year, while 49% say budgets have stayed the same and 17% say budgets have decreased. Hotel owners’ greatest marketing expenses include online marketing (31%), dues and subscriptions (16%) and online travel agency commissions (12%), according to the survey.
Of the survey respondents with a social media program, 60% say that TripAdvisor is the most effective social media site for marketing their properties, according to the survey conducted by TripAdvisor. Facebook (22%) and Twitter (16%) are the next most effective sites for marketing their properties, according to the survey.
The top reasons owners cited for using social media are posting special offers (54%), answering customer care questions (48%), promoting events (40%), sharing general industry news (26%) and promoting contests (18%). Survey respondents cite industry research and reports (46%) as the top factor in their decision to use social media as a marketing tool, followed by competition (30%) and marketing from social media sites (24%).
Most owners (76%) use their property websites to market deals to potential guests. Email (52%) and social media (44%) are the next most commonly used methods for marketing deals, followed by user-generated review sites (25%) and OTAs (21%).
During this summer travel season, the top five deals owners are planning to offer travelers are: discounts on rooms (56%), special amenities (43%), free parking (33%), rewards points (26%) and deals on nearby attractions (23%).
The TripAdvisor Accommodation Owners Survey was sent by email to a random sample of accommodation businesses. The survey was conducted from May 18 to June 3 and generated 770 completed responses. Several questions were offered in a “select all that apply” format, and therefore result in responses that yield percentages totaling a number greater than 100%.
O assunto de tecnologia móvel e hotelaria veio pra ficar, vamos aprendendo e abs,
via Hotel Magazine
UNITED STATES The vast majority of U.S. hotel owners say that it is important to enable booking via mobile devices.
Mobile has emerged as a major focus for hoteliers, with 84% of respondents to a new TripAdvisor survey saying it is important to offer mobile booking capability.
Owners cite online advertising as the top area in which they would prefer to increase spending, with 63% naming that budget item. Other areas where hoteliers would like to spend more include social media (39%), mobile (27%), email marketing (22%) and paid listings on user-generated review sites (17%).
Of the survey respondents with a marketing budget, 34% say their overall marketing budgets have increased this year, while 49% say budgets have stayed the same and 17% say budgets have decreased. Hotel owners’ greatest marketing expenses include online marketing (31%), dues and subscriptions (16%) and online travel agency commissions (12%), according to the survey.
Of the survey respondents with a social media program, 60% say that TripAdvisor is the most effective social media site for marketing their properties, according to the survey conducted by TripAdvisor. Facebook (22%) and Twitter (16%) are the next most effective sites for marketing their properties, according to the survey.
The top reasons owners cited for using social media are posting special offers (54%), answering customer care questions (48%), promoting events (40%), sharing general industry news (26%) and promoting contests (18%). Survey respondents cite industry research and reports (46%) as the top factor in their decision to use social media as a marketing tool, followed by competition (30%) and marketing from social media sites (24%).
Most owners (76%) use their property websites to market deals to potential guests. Email (52%) and social media (44%) are the next most commonly used methods for marketing deals, followed by user-generated review sites (25%) and OTAs (21%).
During this summer travel season, the top five deals owners are planning to offer travelers are: discounts on rooms (56%), special amenities (43%), free parking (33%), rewards points (26%) and deals on nearby attractions (23%).
The TripAdvisor Accommodation Owners Survey was sent by email to a random sample of accommodation businesses. The survey was conducted from May 18 to June 3 and generated 770 completed responses. Several questions were offered in a “select all that apply” format, and therefore result in responses that yield percentages totaling a number greater than 100%.
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