40% more visitors check out $6 Billion Hotel Show

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40% more visitors check out $6 Billion Hotel Show.

Sunday, 26th June 2011

Source : Dubai Department of Tourism and Commerce Marketing
The Hotel Show 2011, which took place at the Dubai World Trade Centre on 17-19 May, has just released its key performance indicators which reveal a significant 40% increase in visitor numbers year-on-year.

The attendance figures which are to be audited by US-based BPA Worldwide reflect the buoyant industry mood throughout the region. The total number of visitors was in excess of 14,800 compared with 10,500 in 2010 an increase of 4,300 or 40%.

“More importantly, 38% of visitors were looking for new suppliers this year and more than 28% of those surveyed placed orders in excess of one million dollars,” said Frederique Maurell, Exhibition Director, The Hotel Show.

Industry analysts estimate $6 billion worth of hotel-related projects mainly in Saudi Arabia, Qatar and the UAE are due for completion within the next two years, in a concerted effort to diversify their economies away from hydrocarbon receipts.

“This is the perfect platform to talk to professionals from the area who are too busy to travel to Europe. It’s a good place to come and source materials for Middle East projects,” said Roberto Garcia, Sales Area Manager, Andreu World from Spain.

Companies representing 420 brands from more than 45 countries occupied 20,000 square metres of exhibition space, covering operating equipment and supplies, interiors and design, outdoor and resort experience and security and technology.

The inaugural HITT 2011 ran alongside the exhibition attracting over 100 delegates. HITT’s primary focus was innovation and trends in technology. Expert speakers included, Guido de Wilde, VP & Regional Director, Starwood Hotels & Resorts; Michael Scully, MD Hospitality, Seven Tides; Marc Dardenne, CEO, Emaar Hospitality, plus representatives from the Government of Dubai’s Department of Tourism and Commerce Marketing.