Below are some suggestions on what to share on Facebook to encourage fan engagement and expand your fan base:
- Stay on topic and stay focused:
- Include a combination of your own thoughts, breaking news, local events, useful tips, tools, resources, and links from other sites sharing relative topics to your industry.
- Pick one topic and stick with it – do not mix up topics and talk about several things in the same post.
- Plan Ahead
- Create a content calendar if you are having trouble finding topics to discuss.
- Explore your community and know what is happening — research events, local attractions, festivals, etc.
- Pick topics that can have follow up posts later.
- Keep It Simple and Concrete
- Short, concise posts are the most effective.
- Do not post anything that could be offensive or could encourage negative comments.
- Do not post links to articles or information that is difficult to understand/comprehend.
- Write content that is easy to read and appropriate for everyone.
- Engage Users
- Create polls to find out more information about your users’ likes and dislikes, and cater to your audience.
- Mix up the types of posts by using status updates (including @ tags), discussions tab, links, photos, videos, and events.
- Add photos – these don’t have to be professional photos. You can snap photos around the property – local events, attractions, etc. using a digital camera. Photos are one of the single most effective engagement items on Facebook.
- Involve your Employees
- Ask your employees to post tips about what to do in the area or how to get the best deals/discounts for local attractions.
- Employees can also post tips on things to do in and around the hotel, such as when is the best time to get a chair by the pool, which is the best seat at the bar to watch the playoff games, etc.
- Encourage your employees to respond to comments and encourage socializing.
- Entice Comments and Interaction
- Ask open ended questions.
- Respond to posts promptly and encourage users to comment back.
- Add suspense to comments and create excitement for users to come back.
Source:milestoneinternet.com
mandy
Nenhum comentário:
Postar um comentário